How to Use Mobile Marketing for Your Dental Practice

How to Use Mobile Marketing for Your Dental Practice

Personally and professionally, how often do you use your phone? Text messages, surfing the Web, making phone calls, using Maps as your GPS. There are a number of uses for our mobile devices. And if you’re using your mobile device on a daily basis, consider how often generations after you are using them.

Just like advertising your dental practice online has become a given, soon—if not already—mobile marketing will be so commonplace we won’t even question whether or not we should be utilizing it.

If we watch Google, we see that they’re doing everything in their power to make the mobile experience better for users. Recently, the search engine has been implementing algorithm features like Accelerated Mobile Pages (AMP) or ranking websites based on mobile-responsiveness and speed. Everything is shifting in the mobile direction, and has been for a while, so what’s holding the dental industry back?

I think the main obstacle is figuring out the how. How do you reach an audience on a mobile device? Where do you start?
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